WayneLim, creative director and brand strategist in Kuala Lumpur

Creative direction and strategyBased in Kuala Lumpur

Twelve years of working out what a business should say, then making the brands, campaigns and websites that say it.

About me

Work that people walked into and signed up for

300,000+ walk-ins for TCE Baby Expo. 10,000 customer sign-ups for Tit Tar Man in the year after its rebrand. About 30% more activations for one F-Secure partner.

View the work
TCE Baby ExpoTit Tar ManF-Secure APAC

“Wayne brings together design, branding and marketing in a way very few designers can.”

Yumin Su, General Manager, HiSEVEN

What I do

I work with businesses and agencies in Malaysia and across Asia-Pacific as a creative director and brand strategist. The strategy comes first, then the brand, campaign or website that delivers it.

  1. Brand and marketing strategy

    Positioning, audiences and the plan the work follows, including a growth strategy for an 80-outlet chain.

    See work

  2. Brand identity

    Names, logos and brand systems, from a single shop to a national association.

    See work

  3. Campaigns and launches

    Expos, activations and always-on social, planned and directed end to end.

    See work

  4. Websites, designed and built

    Concept to working site in days, with an admin your team can update.

    See work

  5. Ongoing marketing direction

    Month-to-month help with campaign planning, pitch and sales decks, and a straight answer before money gets spent.

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